Anti Social Social Club | Kanye West, BTS, Kim Kardashian

Since blowing up three years ago on a wave of Insta-hype, Anti Social Social Club has planted itself firmly in the modern zeitgeist. Famed for its dark, ironic, irreverent slogans – defined by eccentric founder Neek Lurk as based “on all the negative stuff in my life” – ASSC’s hoodies, hats, and tees have been worn, coveted, fought over, and derided all across the world.

Through it all, the brand has built up more and more mystique as time has gone on, capturing the moment and being worn by some of the world’s biggest stars.